Advertisements analysis Essay Example | Topics and Well Written Essays - 1000 words

Advertisements analysis - Essay ExampleAccording to Fowles, 15 basic brain centers atomic number 18 targeted including the need for sex, affiliation, nurture, etc (18) in order to have the longingd impact. Advertising agencies are continually looking for new and fresh ideas that have not been d wiz before and at the like time, are stimulating to the minds of their target audiences. The main aim of an advertisement by appealing to the needs and drives of muckle is to induce them to respond in a certain way, mostly to make a get. While mingled techniques are employed so as to get the audiences attention, the most common one has been to trigger an singles need for sex. Such Freudian advertising uses an individuals subconscious mind sexual desires in order to appeal them. One of the print advertisements to be run in capital of Singapore by Burger faggot also employed Freudian advertising methods (Steinberg, n.pag.). Though the print advertisement did not display outstanding gra phics, imagery, or lighting, it definitely appealed to the masses due to the presence of a suggestive sitling and her sensual pose. It has made use of various graphic elements so as to create the desired personnel on its watchmans. Therefore, the advertisement successfully brought the food chain giant high sales from its customers. The Burger King Freudian print advertisement did not only use an erotic visual imagery but also contains lewd texts and slogans along with it. The print advertisement shows the Burger King super septenary incher sandwich and an amorous deterrent example right next to the sandwich. The model has worn bright red lip stick and has an open back talk just to the left of the sandwich depicting a great eating experience. The face expression of the model is intentionally kept such that it demonstrates the mind blowing experience of eating a seven inch Burger King sandwich. To the top right is the Burger King logo followed by its tag line It just tastes bett er (Steinberg, n.pag.). The find out taking lighting has been edited to be darker on the right side of the advertisement which displays the Burger King logo and its seven inch sandwich. Towards the left is the erotic model with an open mouth as if she was going to engulf the pleasant-tasting seven incher sandwich. The print advertisement seems to have been heavily modified and edited using a information processing system graphics program in order to adjust the lighting and the various elements of the advertisement. The sandwich is especially shown in great detail so as to trigger a hunger flavour within the viewer of the advertisement, targeting his need basic for the physiological component food. This induces a person to feel the hunger and hence purchase a Burger King super seven incher sandwich. This tactic effectively attracts the attention of the viewer and creates a desire within him to go and purchase their sandwich thereby bringing Burger King great returns in name of profits. 2. The Burger King print advertisement has made use of various visual elements to motivate them to buy the dainty super seven incher sandwich. The sandwich is deliberately positioned to the right side where it is easily viewable by the audiences. The picture taking has particularly captured a fresh and juicy sandwich that is sure to induce a strong feeling of hunger. In case the viewer is already hungry, the picture of a supersized sandwich would conjure up images of a hearty Burger King meal. In particular, the advertisement is trying to focus on the mind blowing aspect of the sandwich. The picture of the sandwich deliberately shows quite a lot of detail about the sandwich including its ingredients and other additives. An individual can notice the sauce dripping down the sides and other tempting ingredients. The lighting is relatively darker