BBC Adaptation to Convergence

BBC Adaptation to intersection pointExamine and evaluate how one and only(a) media governance has change to convergency BBC.Across the media, m every(prenominal) media organizations obtain responded and competent to lap by means of welcoming multi-media computer programs to help with spreading their capability. In this essay I will be discussing how the BBC has vary to convergence and the outcome of it on the satisfying.What is convergence? product is when different of forms of media platforms come to chooseher to influence a spacious multi-platform to transmit the ability to distribute content to m all community. Convergence has become some(prenominal) technological as well as genial, the auditory senses play such(prenominal)(prenominal) an serious role in reservation confident(predicate) that content is distributed widely crossways the different platforms.The World Wide Web has been one of the most strategic contributors to the huge phenomenon of media c onvergence. Over time it has developed so much that is has all toldowed a huge range of media related platforms such as video, print and phone to be soci fitting and available from bothwhere. The internet has definitely changed a cluster about the way that audiences straight absorb and assenting all this information. Moreover, one main aspect of convergence which has become really everyday is unsettled. It has haveed any information to reach the hands of anyone using a handheld mobile which has internet on it. For workout, many companies and organizations such as the BBC and Channel 4 News form started to change the way that they present their content, making for sure that they subprogram short and straight to the point headlines which is directed to audiences who argon eternally on the go. This is solely beca routine companies want to make sure that their content is narkible anywhere and at any time to make sure they give audience satisfaction rates high, as well a s making sure that audiences argon constantly up to date with headline countersign that is happening all over the world.However, one thing which has helped things go set out front is obviously the internet. The internet has allowed the use of visual clips and photos to act as the account statement teller of most of the headlines. Most websites that raft visit using their mobiles, the BBC macrocosm one of them, they use photographs to tell the story of certain events. The photos usually concord a small caption under them to briefly explain the picture, however, the image is the one that does most of the story telling. Photographs atomic number 18 a benefit for audiences who use handheld devices and smart phones because it allows them to see the image cle atomic number 18r and get a shade of what they atomic number 18 way out to read about rather than reading by dint of with(predicate) several lines. Also, looking at the videography side, most websites now allow audienc es to date a live stream of the channel. This makes sure that more audiences are able to view the content of the BBC anywhere. The intelligence activity organizations are not the only ones to restitution expediency of this, radio stations as well as social networking sites have too.Another company which uses convergence in this way is YouTube. YouTube is cognise to be a huge media platform in which race are able to upload videos accessible to millions of people all around the world. The BBC has a channel on YouTube which uploads videos of headline news for people that have lose the live stream and want to pursue it again. This is another example of convergence. cultivation of multi-media platforms.In sanctify for the BBC to gain full benefits of adapting to convergence, they have to fall the advantage of migrating to multi-media platforms. For example, a famous strategy used by the UK television industry is called (360 degree commissioning). This is merely at the early s tage of getting all the content together and making sure that there is a strength consumer value, once this is agreed on, the television industries return all the content to their audiences through a word form of media platforms, for example, mobile, online and so on. Another strategy used by television industries is the simple and basic use of websites and many other digital platforms to help put themselves out there. The main question to ask is if media industries are benefitting from beingness able to spread their content across various platforms. To psychoanalyze this question, it is best to look into the development of convergence and to look at audience feedback after convergence was used by the media industry.The benefits of convergence and how the BBC have adapted to it.The clear and obvious benefits of multi-media platforms are simply economic, it helps various companies and organizations in their content being distributed to so many audiences and making sure that the c ontent is consumed across these platforms. Another main benefit is popularity. Organizations depend a lot of multi-platforms to make sure that the name of their company and their credibility is maintained. Considering that so many people now geezerhood have smart phones and have easy access to the internet on the go, it is easy for companies to make sure they are accepted through apps, websites etcThe BBC uses multi-media platforms in the sense that they have apps in mobile phones that people can access so easily, they have made mobile informal websites as well as making it possible for people to get notifications of any news that has just taken place. This is a neat example of how the BBC uses convergence to their advantage. Another way in which the BBC uses convergence is through the huge development of devices such as media players and mobiles. The development of these digital platforms, with the internet being the main principle, it means that it has become so easy for conte nt that the BBC has produced to be circulated and consumed by audiences all over the world. With the growth of social networks such as Twitter and Facebook, this makes it even easier for audiences to access information about the BBC and all the news that is up to date. The BBC have both an official twitter account as well as a Facebook account to make sure they are reached by as many people as possible.Mass audiences are able to be reached easier by all these big industries through the use of convergence. Through digitization, it has been very easy to reformat content from several media platforms therefore creating a better economic advantage for industries. The creation of multimedia platforms has allowed a great amount of digital distribution, therefore, more audiences can access a variety of content on the internet. This creates a huge knowledgeable platform for industries because people will know who they are simply because they are able to access their content on the go.An exam ple which shows how the BBC have adapted to convergence is the availability of the BBC iPlayer. The BBC iPlayer is a service that allows audiences to catch up with any content they have missed. The BBC iPlayer was launched and made available to the public in 2007. Since then, it has become very popular and is used a lot by viewers.Another example of convergence of the BBC is simply television. All the adverts that people see on their TVs now days all involve social networking in one way or another. Nearly every industry whether it be news or music, they all have some sort of social networking account in which all their audiences/fans, can keep up with all the industries information or simply content they have missed.Furthermore, a key example of how the BBC have adapted to convergence in through the creation of their BBC radio station. By introducing BBC radio, the locoweed has undoubtedly increased their audiences in terms of numbers, particularly to include those who are unable to view the television live stream because they are always on the move, as well as those from different socio-economic backgrounds (i.e. lower partitioning families.)Disadvantages of convergence.Another disadvantage of convergence for companies such as the BBC would be cost-effectiveness. This simply means that providing their services and content through different mediums would incur tautologic costs for the corporation therefore effectivenessly harming their profit margins.Many organizations and companies such as the BBC struggle a lot in making any revenue from putting their content on the internet. Considering that many broadband companies have emerged in recent years, it has made it even easier for people to undertake mislabeled streaming therefore creating a threat to most television companies and their economy. Moreover, the whole idea of being able to access any content from any industry on the internet has made it economically difficult for companies such as the BBC. Th e internet has made it hard to place payment schemes on mainstream information. Many of these disadvantages have been discussed in Rupert Murdochs article about the report industry and how newspaper organizations should start putting payment schemes in order to gain some sort of revenue from their content.What the BBC could do better.When discussing convergence and how the BBC adapted to it, there are a few improvements that the BBC could make to maximise their potential ratings. A step that the BBC could prosper to take would be payment schemes. This would allow the organization to charge viewers for a service that gives them the option to watch content that they have already missed through the live stream. In doing this, the BBC as an organization would increase their revenue allowing them to expand and offer pass on content to audiences. Nonetheless, this is merely a suggestion and one of many paths the BBC could take to exploit the use of convergence.Conclusion.Many companies if not most, have thought of going ahead with digitalization initiatives. All industries now have websites and several merchandising techniques that do not include social media. Social media is obviously cognize to be a very classical component of any selling technique, however, digitalization must go further than just social media. digitalisation has changed so fast in such a small purpose of time that it is believed that in years to come, it will be deemed as a usual strategy to use when thinking about your company. This is critical in order for companies such as the BBC to make sure they are ahead of everyone else and that they are able to learn new things from digitalization. Considering that most things have now become digital, it is clear to see that the world is changing rapidly because of this. It is important for popular companies like the BBC to support the means of digitalization and to accept that it is of a benefit than it is a setback. Saying this, some organizati ons may feel that the digital scheme may not work for them, therefore it is smart to disablement the overall capability of it all before applying the strategy. Overall, the BBC has gained more than it has lost through adapting to convergence because the company now has such a huge platform for people to interact and share their content worldwide and make sure they are recognized by many people.Referencing.unknown. (2011). what is media convergence. open https//mconvergence.wordpress.com/about/. drop dead accessed 02 may 2015.Sanaz Fallahkhair. (unknown). An architecture for iTV and mobile phone based interactive language.. Media convergence. 1 (1), 1-6.Robin Foster Tom Broughton. (2012). PSB prominence in a converged media world. A changing world. 1 (1), 11-19.Henry Jenkins (2004). The cultural logic of media convergence. 7th ed. capital of the United Kingdom New Dehli SAGE Publications. 34-40.Dwyer, Tim (2010). Media convergence. United Kingdom McGraw-Hill education. 24-30.Jul ia Knight. (2015). The International journal of Research into New Media Technologies. Convergence. 21 (1), 1.S Chakaveh. (2007). Media covergence, an introduction. Available http//link.springer.com/chapter/10.1007/978-3-540-73110-8_88. Last accessed 28 Apr 2015.Christy Belden. (2011). Media convergence Media and marketing. Available http//www.slideshare.net/cbelden/media-convergence-7376828. Last accessed 28 Apr 2015.Mathew Buckland. (2007). Convergence in the media. Available http//www.slideshare.net/matthewbuckland/media-convergence?related=1. Last accessed 01 May 2015.Unknown (unknown). Media covergence and the transformed media environment. Australia unknown. 67-74.H Jenkins, Convergence Culture Where Old and New Media Collide (2006), 1819.